Pickled Radish: A Gift of Ingenuity

Revolutionizing Traditional Packaging with Creativity and Quality

The packaging design of Pickled Radish, created by Pufine Advertising Ltd. Co., has taken the market by storm, offering a unique and innovative approach to traditional packaging. Inspired by the founder's love for pickled radishes and her family's dedication to making them, this design captures the essence of the product and creates a memorable experience for consumers.

The creative inspiration for the packaging design comes from the beautiful image of a young mother and her daughter planting radishes in the mountains. This scene is illustrated on the packaging, establishing a strong connection between the product and female consumers. The inner box, shaped like a radish, enhances the natural, healthy, and interesting experience of the product, while also adding a touch of whimsy and enhancing the overall sense of quality.

But the design goes beyond aesthetics. The packaging material is made of paper, allowing for natural degradation and recycling. The inner packing container is made of aluminum foil, which not only ensures hygiene but also reduces the cost of transportation and logistics. The individual packaging of small sizes effectively avoids product deterioration and unnecessary waste.

Women are the main buyers and consumers of this product, and the design takes this into consideration. By illustrating the scene of a young mother and daughter planting radishes, the design establishes a closer connection with female users. The radish-shaped inner box not only forms a relationship with the product but can also be used as a small decoration or for storing small items after use.

The success of the Pickled Radish packaging design is evident in its achievements. In 2019, the sales of this product exceeded 10 million yuan, more than doubling in the same period. The brand was interviewed and reported by China Central Television, and it won the silver award in the "Hubei Geographical Indication Product Competition." Additionally, it was a finalist in the National Crowdfunding Poverty Alleviation Competition.

This innovative packaging design has not only elevated the quality and perception of pickled radishes but has also opened new possibilities for similar products in the industry. By breaking through the traditional norms and incorporating creativity, Pickled Radish has become a gift of ingenuity that delights consumers and showcases the potential of innovative packaging design.

This Design was awarded Iron in A' Packaging Design Award in 2021. Iron A' Design Award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.